What is Affiliate Marketing?

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Affiliate Marketing is promoting other peoples products and in doing so you earn some commision once a sale has been made. To start with Affiliate Marketing you need to choose the right products you want to associate yourself with to write about and ultimately aim for the sale through your site.  The next step is to join an Affiliate program connected with the product, once approved, they will give you a specific code which links to their company, for you to use on your site, once the link is clicked on it directs the customer straight to the company to purchase the item.  Once the sale has been made it is tracked back to you as a commision sale.

The Affiliate programs you join will also offer to you text links, banners and pictures which you can use in your article, to help you refer traffic to the company. Interested visitors click on the links, pictures, banners from your article and instantly get directed to the product that they are interested in, if they go on to purchase the product or service you then make a commission from the company too!


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There are many ways to earn income sometimes you don’t even need to sell the products to equal a commission depending on the affiliate program there can be different payment methods:

Pay per click – This program pays you on the number of visitors that are redirected to their website from your article, even if a sale is not made.

Pay per sale – This program pays you a percentage of the sale price when the purchase is completed.

Pay per lead – This program you are paid once the referred visitor provides their contact information on the target site by filling out a contact form.

Why do you want to be an Affiliate Marketer?

With it being one of the fastest growing and best internet marketing techniques to earn money online here lies a great opportunity to become an affiliate marketer. Here are some reasons why:

No Fees – You have no upfront cost to become an affiliate marketer.

Cost effective – You have no physical product to produce, package and sell, as this is done by the seller. You also don’t need a business location or hire any employees.

Global Market – There is a huge opportunity to reach people all over the world easily.

Customer support – You don’t need to provide any customer support or deal with any complaints as they are dealt by the seller.

Passive Income – Affiliate marketing can create a steady flow of income even when you sleep!

Working from home – Yeah! what relief if you work hard and smart you can work in the comfort of your own home or anywhere you can have your laptop!


Pointers to becoming a successful Affiliate Marketer

Learn the basics from a well established programme such as Wealthy Affiliate, which will guide you step by step to achieve success in this field.  If you think my previous comments can make you become rich overnight selling affiliate marketing products online then you are mistaken. I am not wanting to lead you up the garden path, affiliate marketing is a great way to make money online however it needs work too. A good start is to know the market needs, learn how to effectively promote products, also look at what is working and what is not working. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.

Choose the right niche and products – Don’t try to join loads of affiliate marketing platforms and promote everything. You may become overwhelmed and this will lead to the inability in promoting anything effectively. All you need to succeed is a handful of good products to promote. Ensure that the products correlate to the topic of your article.

The Demand of the product – Research the product that you want to sell. It is a good idea to look into the product and find out if the products are in demand and currently doing well in the market. This way the product will get decent traffic and is something that your audience needs. If your site gets decent traffic then you can conduct an online survey and get information from your visitors.

Choose the Right Merchant – Choose wisely the company you want to work for, the last thing you want is for your visitors to buy a product following your advice to not be happy with the Company they are dealing with, this will lead them to being unlikely to follow your advice again, which can damage your credibility. Try to use Companies that offer good customer service and have good reviews left by their customers.

Promotion of products using Traffic Sources – Try to tap into the correct way to promote your products on different social media sites. You could alternate between different sites simultaneously. Don’t’t just advertise on your own site, the more targeted traffic you can actively send to your sales page the more chances there are of making money.

Google Adwords can be used to drive targeted traffic to a sales page.
You make an advert in your adwords account then use your affiliate
link in the target page URL of the advert. There is a cost to each campaign so you would be well advised to measure the conversions and see if the campaign cost is less than the campaign profit to keep the campaign running.

Measure and Test your Affiliate Campaign – It is a good idea to know what is working with your different product promotion strategies. Measure the performance of each campaign which can direct you accordingly. Changing a few things here and there can increase your profit dramatically. Try to make sure to place Pictures and banners in the correct places in your articles to make them stand out. Most affiliate programs give you statistics needed but you can also use your own tracking software. There are many conversions tracking software out
there that you can use to track your affiliate campaign.

Keep up to date with new marketing methods and Techniques – Try to keep yourself up to date with new affiliate marketing techniques and market trends, you don’t want to fall behind everyone else as it can be a very competitive field.



Above all don’t give up – With trial and error eventually success will be found make sure you do not give up or get disheartened with your progress, as small steps in the right direction will eventually pay off. Everything you do will increase your learning in the field of internet marketing and will ensure you end up learning and growing. Treat it like a business set up everything correctly make it clear to understand so people want to follow and read your articles then take your advice and eventually trust you to buy through, and go back to for information on other products too.

I would love any comments about the article to ensure I am on the right track to assist my audience!


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Bridget Thwaites

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